There is a clear difference in the concept of marketing products and the things that a company, organisation or person produces and the marketing of the company that does the making. Take the marketing ethos of 3-3-3 rule that takes simple, strategic and effective. By taking just three components, which could be content types, distribution channels and say, audience engagement, a full marketing plan can be formed that fully encompasses your target audience and market at every stage of the journey. To be effective in your audience engagement, the content of the campaign needs to serve different purposes and the three key component strategy comes into play. Educational content will provide information and insights of immense value into the industry you’re working within. It builds trust in your brand. By including blogs, e-books and webinars, this addresses client and audience questions and answers the questions for them.
Inspirational content is critical and it brings out the emotional feelings from the audience; something about the campaign tugs at memories or familiar thoughts. It is motivational in the way it showcase your success stories and shows how your clients can replicate this for themselves. Brand stories which contain repeat motivational quotes and case studies will highlight your brand’s value.
Entertaining content will include the humour and human side of the product cycle – this encourages sharing and captures the audience who will engage with each other in the lighter side of the programme. Amusing videos and memes with interactive social media activity will draw them back with a warm and fluffy familiar feeling.